Hybrid is not a new category for Toyota. Over the past decade or so, Toyota along with their Luxury arm Lexus, have put out one of the healthiest collections of hybrids available. What is new for the Japanese automaker is plug-in hybrid technology.  As such, Preston Toyota is very excited to announce that the all-new 2012 Toyota Plug-In Prius Hybrid Electric Vehicle (or 2012 Toyota Prius PHEV) will go on sale in 14 select launch…

Next-generation Toyota RAV4 EV? That's right. The forthcoming 2012 model, isn't the first RAV4 EV ever made. The RAV4 EV story actually starts 16 years ago in 1995, when Toyota introduced the first prototype, and claimed a victory, at the Scandinavian Electric Rally Car Rally.

Later that same year, Toyota, placed the RAV4 EV prototype at institutions around the state of California. The following year, in 1996, Toyota launched the first stage of…

People like the idea of electric vehicles (EVs) because they're clean; they require zero petrol; and as automaker's work to prove their cool, they offer a fresh, futuristic look. There is, however, one thing about EVs that many people aren't crazy about. That is the continuous inconvenience of charging their power cells.

But, drivers interested in EVs might soon cross that off their con list. For, in hoping to eliminate the frustrations…

A better way to power electric cars? a quest for automakers and seemingly elusive wish of consumers. However, Toyota Motor Co., the world's largest seller of hybrid autos is on it. Their most current initiative is developing a magnesium battery that holds twice the energy of lithium-ion cells. And according to the engineer managing the U.S. project, Jeffrey Makarewiez, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in…