Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at Preston Toyota in New Castle, PA to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American…

Earning an Insurance Institute for Highway Safety "Top Safety Pick" award is no small feat. The organization puts vehicles through rigorous rounds of crash testing, aimed at proving just how safe a vehicle can keep a driver in the event of a car accident. Of course, the ultimate goal of the IIHS is to stop accidents from happening as well, which is why the company puts a heavy emphasis on technologies that prevent crashes in…

Safety is, perhaps, the single most important thing to consider when looking for a new vehicle. No one knows this better than the people at Toyota, who have gone out of their way to make the 2012 Toyota Camry the safest one yet. Of course, neither Toyota nor Preston Toyota simply expects you to believe that 2012 Camry defines everything that safety encompasses, which is why we turn to the National Highway Traffic Safety Administration…

Toyota may be a Japanese automaker, but that doesn't mean all of their vehicles are made in Japan. Actually, they have a rather large manufacturing presence in North America, and it's growing with the official opening of Toyota Motor Manufacturing Mississippi, which just began producing the Toyota Corolla. The new plant represents a continued investment from Toyota in the U.S. economy, which is a bold and smart move, especially when so many…

In-vehicle infotainment systems are becoming a pretty big deal in the automotive industry. Consumers have made it clear that more information behind the wheel is necessary, but automakers have also recognized the fact that it can present a distraction that can lead to accidents. That's where the Japanese automaker's latest invention, the Entune system comes in.

The Toyota Entune system allows drivers to access a wide range of information in the blink of…

Surfers are a different breed than most commuters. They require a wide range of utilities at their disposal, and no one knows this better than the people at Toyota, who recently teamed with Oakley and several other aftermarket parts suppliers to create a surfing-inspired variant of the 2012 Toyota Tacoma.

Officially dubbed the Oakley Surf Tacoma, the vehicle debuted on November 1^st at the 2011 SEMA Show. Australian surfing pro, Tom Whitaker was on…

It's one thing for an automaker to show off a performance-tuned variant of a popular model at the SEMA Show. It's an entirely different thing when they show off a performance-tuned model based on an already limited-edition variant of that model. How do we know this? Because that's exactly what Toyota has done with a new racing truck based on the upcoming 2012 Toyota Tacoma TRD T/X Baja Edition.

Known as…

Toyota is about to introduce a special pickup truck you might find in stock at Preston Toyota in 2012.

The Toyota Tacoma T/X Baja Edition has been unveiled at the State Fair of Texas in Dallas.

"It's the type of truck that will shine in a Texas ranch environment, or on a Midwest hunting trip, off the highway in a California desert, or anywhere, east or west, where the roads are rugged," said…

Hybrid is not a new category for Toyota. Over the past decade or so, Toyota along with their Luxury arm Lexus, have put out one of the healthiest collections of hybrids available. What is new for the Japanese automaker is plug-in hybrid technology.  As such, Preston Toyota is very excited to announce that the all-new 2012 Toyota Plug-In Prius Hybrid Electric Vehicle (or 2012 Toyota Prius PHEV) will go on sale in 14 select launch…