2023 Toyota Prius Prime
Starting at $32,350
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Trims
SE
KEY FEATURES
$32,350
Starting MSRP*
53/51
Est. MPG*
- Back-Up Camera
- Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: permanent magnet AC synchronous motor
- Heated SofTex Leatherette Steering Wheel
- Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
- Radio: Toyota Audio Multimedia w/8" Touchscreen -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details
- Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
XSE
KEY FEATURES
$35,600
Starting MSRP*
50/47
Est. MPG*
- Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
- Heated SofTex Leatherette Steering Wheel
- Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
- SofTex Seat Trim
XSE Premium
KEY FEATURES
$39,170
Starting MSRP*
50/47
Est. MPG*
- Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat
- Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
- SofTex Seat Trim
- Traffic Jam Assist
Vehicle Details
*2023 Prius Prime XSE Premium shown*
mechanical
interior
safety
exterior
entertainment
mechanical
Front And Rear Anti-Roll Bars
Electric Power-Assist Steering
10.6 Gal. Fuel Tank
Single Stainless Steel Exhaust
Strut Front Suspension w/Coil Springs
Multi-Link Rear Suspension w/Coil Springs
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS
Front Vented Discs
Brake Assist
Hill Hold Control and Electric Parking Brake
Lithium Ion Traction Battery w/3.3 kW Onboard Charger
11 Hrs Charge Time @ 110/120V
4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity
Engine Auto Stop-Start Feature
Transmission w/Driver Selectable Mode
Front-Wheel Drive
4.11 Axle Ratio
Battery w/Run Down Protection
Hybrid Electric Motor
Gas-Pressurized Shock Absorbers
interior
Delayed Accessory Power
Power Door Locks w/Autolock Feature
Driver Information Center
Trip Computer
Outside Temp Gauge
Digital Appearance
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Front Center Armrest and Rear Center Armrest
Immobilizer
1 12V DC Power Outlet and 1 120V AC Power Outlet
Air Filtration
Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support
driver memory w/2 settings and 6-way adjustable front passenger seat
Front Seats w/Cloth Back Material and Power 2-Way Driver Lumbar
Driver Seat -inc: Power 2-Way Lumbar Support
Passenger Seat
60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat
Manual Tilt/Telescoping Steering Column
Gauges -inc: Speedometer
Odometer
Traction Battery Level
Power/Regen
Trip Odometer and Trip Computer
Power Rear Windows
Heated SofTex Leatherette Steering Wheel
Front Cupholder
Rear Cupholder
1 12V DC Power Outlet
Proximity Key For Doors And Push Button Start
Remote Keyless Entry w/Integrated Key Transmitter
2 Door Curb/Courtesy
Illuminated Entry
Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Cargo Access and Power Fuel
HomeLink Garage Door Transmitter
Cruise Control w/Steering Wheel Controls
Distance Pacing w/Traffic Stop-Go
Voice Activated Automatic Air Conditioning
HVAC -inc: Underseat Ducts
Illuminated Glove Box
Driver Foot Rest
Interior Trim -inc: Colored Instrument Panel Insert
Piano Black Console Insert and Piano Black/Metal-Look Interior Accents
Full Cloth Headliner
Urethane Gear Shifter Material
SofTex Seat Trim
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
Driver And Passenger Auxiliary Mirror
Day-Night Auto-Dimming Rearview Mirror
Full Floor Console w/Covered Storage
Mini Overhead Console
1 12V DC Power Outlet and 1 120V AC Power Outlet
Front Map Lights
Fade-To-Off Interior Lighting
Full Carpet Floor Covering
Carpet Floor Trim
Cargo Area Concealed Storage
Folding Cargo Cover
Cargo Features -inc: Tire Mobility Kit
Trunk/Hatch Auto-Latch
Cargo Space Lights
Smart Device Remote Engine Start
Memory Settings -inc: Driver Seat
Driver And Passenger Door Bins
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
safety
Traffic Jam Assist
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Blind Spot Monitor (BSM) Blind Spot
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Collision Mitigation-Front
Driver Monitoring-Alert
Evasion Assist
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
Pre-Collision System (PCS) w/Intersection Support
Collision Mitigation-Rear
Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Rear Side-Impact Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point
Height Adjusters and Pretensioners
Back-Up Camera
exterior
Wheels: 19" x 6.5J Machine Finished Aluminum Alloy
Tires: 195/50R19 All-Season
Tire Mobility Kit
Clearcoat Paint
Fixed Glass 1st Row Sunroof w/Sunshade
Fixed Glass 2nd Row Sunroof w/Sunshade
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert
Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
Black Wheel Well Trim
Black Side Windows Trim and Black Front Windshield Trim
Body-Colored Door Handles
Black Power Heated Side Mirrors w/Manual Folding
Fixed Rear Window w/Defroster
Light Tinted Glass
Rain Detecting Variable Intermittent Wipers
Galvanized Steel/Aluminum/Composite Panels
Black Grille
Power Liftgate Rear Cargo Access
Tailgate/Rear Door Lock Included w/Power Door Locks
LED Brakelights
Headlights-Automatic Highbeams
Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off
Laminated Glass
entertainment
Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier
wireless Apple CarPlay and Android Auto compatible
SiriusXM w/3-month Platinum Plan trial subscription
See toyota.com/audio-multimedia for details
Radio w/Seek-Scan
Clock
Speed Compensated Volume Control and Steering Wheel Controls
Integrated Roof Antenna
Digital Signal Processor
2 LCD Monitors In The Front
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